Media Managed Services

In our ever changing world there are some significant retail trends:

1) With the proliferation of electronic and print media, it is becoming increasingly difficult for advertisers to reach their target market.

2) Some retailers estimate that thanks to the Internet up to 70% of customers enter the store with better knowledge of product features and competitor's pricing than staff in the store.

3) New Zealand consumers are making "House Brands" one of the fastest growing categories, at the expense of National and International brands.

In addition to these trends, it is an established fact that up to 85% of purchase decisions are made in store.

Taking all of this into account, many retailers, their suppliers and other interested parties are seeing the importance of Point of Decision Marketing, as provided by In-Store Radio, as part of their promotional mix. As part of our service to our subscribers we provide assistance with producing rate cards and promotion of same to prospective advertisers through a specialist partner sales organisation.

www.affinityads.com