Gift Cards

Solution

SmartPay's research shows that the introduction of an electronic Gift Card program will provide the merchant with an additional revenue source, increased foot traffic and add-on sales.

An electronic card based program will eliminate issues that are inherent in any paper based voucher program such as:

Reconciliation
Payment of retailers
Potential for fraud
Audit requirements
Outstanding liability
Unredeemed revenues
Management reporting
Sales reporting.

SmartPay technology is able to provide a cost effective platform for the management of a SmartPay Gift Card program that:

Is simple to set up
Is easy to manage
Operates via the store EFTPOS terminal
Manages funds and store reimbursement
Is completely auditable
Manages and reports on all aspects of transactions
Is cost effective.

Electronic Card Program Benefits

Gift Cards are popular with gift givers because:

They allow the recipient the freedom to choose the gift they want
They are perceived as a personal gift
They are convenient (Gift Cards fit into the customer's wallet).

Programs have demonstrated that Gift Cards are beneficial for retailers because:

The average Gift Card value purchased is higher than the average value of a gift voucher purchase.
A significant number of customers spend more than the value of their Gift Card when making a purchase
Customers will often make more than one trip into a store to spend their Gift Card value (increasing customer store visits).

Gift Card Program Functions

Card activation
Financial processes
Card top up
Card balance information
Card cancellation
Card/funds expiry
Bulk loading of cards
Reporting information